THE CABINETRY HIRES TIFFANIE WILLIAMS & CO. TO LAUNCH CORPORATE IDENTITY CAMPAIGN

THE CABINETRY HIRES TIFFANIE WILLIAMS & CO. TO LAUNCH CORPORATE IDENTITY CAMPAIGN

QUINCY, MA (May 16, 2005) – Tiffanie Williams, President of Tiffanie Williams & Co., an integrated marketing firm located in Quincy, Mass., is pleased to announce that the company recently completed a corporate identity campaign for The Cabinetry Kitchen Design Studio (formerly Kitchen-N-Counters), based in Hanover, Mass.

Tiffanie Williams & Co. was chosen to create a comprehensive corporate identity package to announce Marlene MacDonald as the new owner of the family business and her decision to re-name the company The Cabinetry. The comprehensive initiative included: a new company logo; exterior signage; a publicity campaign; a new web site; and an announcement letter to vendors and valued clientele.

“The Cabinetry is such a wonderful kitchen design resource for the greater Boston area,” Williams said. “We enjoyed working with Marlene MacDonald and her team to create and launch the store’s new corporate identity program and contributing to The Cabinetry’s continued success.”

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