E-Newsletters

Client Samples

The average consumer receives approximately 5,000 visual images on a daily basis. How do today's small and mid-sized businesses stand out?

E-newsletters work because they are founded on the concept of permission-based marketing. Customers who “opt in” to receive e-mails from your company are doing so because your product or service matches their individual interests or needs, creating a willing audience for your message. Consider the numerous advantages of launching an e-newsletter campaign:

Increase the effectiveness of your marketing
Strengthen existing customer relations
Target new customer prospects
Offer coupons and incentives
Create an open line of communication with your customers
Present yourself as an industry expert
Drive traffic to your web site
Eliminate print, mail house and postage costs
Measure the effectiveness of your marketing efforts

Industry insiders consider frequency, more than sheer volume, to be the determining factor in strengthening a brand, creating recognition and gaining trust. Online communication is fast eclipsing all other forms of marketing. E-newsletters reach your customers in real time and consolidate many important messages into a single medium.

What makes e-newsletters so attractive to business owners is their measurability. Each mailing may be monitored for readership rates, “click-through’s” to different pages of your web site and incentive redemption.

Tiffanie Williams & Co. has been creating a e-newsletters for our clients since 2002. Since then, more than 10,000 customers have “opted in” to receive valuable coupons, incentives, industry tips and company news on a monthly basis. We know how to tailor e-newsletters to meet your specific industry needs. With the many benefits e-newsletters offer your business, a successful campaign should be high on your list of priorities. Call us today for more information at 617-786-0010 or click on the link to see client samples.

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